that'll do nicely

The race-goers peppering the village are as recognisable to locals as plain clothes policemen are to TV low life. It’s a roundness of tum, a certain kind of tie, a slope of shoulder (similar to my avatar) indicative of too much time spent hunched over the Racing Post. That, and a proliferation of Bentleys, and the fact that the skies have been alive with the sound of … choppers. For this is Gold Cup week and despite fewer helicopters than of yore, the rich are still at play (no silly banks to go to, sigh). Today, even the Queen’s due to pop in, bless her.
Every denizen in the geographical fallout of Cheltenham Racecourse is out to fleece the racers somehow. Friends do B&B and count the cash. Cheltonians go on cruises for Christmas, or are half-way to China, on the proceeds. Driveways are dusted off and called car parks; limos fill lay-bys; opening hours are rapidly extended: normal old breakfasts at cafes are called Racing Breakfasts, and charged accordingly. Everything, temporarily, becomes Gold this or Racing That.
It might add a buzz, but if you’re not profitting from it, you’re buggered by it and traffic means that we are effectively marooned this side of Chelters. It’s not that I would normally want to go, but now that I can’t, I feel aggrieved: even a Country Liter has shopping needs to meet. So I went just now, fool that I am, to the Post Office, to stalk out a few creme eggs and get in some Match Attax (sic) cards. Don’t tell me my education’s been wasted.
A string of racegoers were aimlessly wandering around the shop – tum, porkpie hat, tie, debris of disgusting breakfast festering in the café corner (don’t ask).

Post Office Man was – his words – “made up.” “All that booze they buy!” he hissed confidentially, “Each night! We get more in.” He did that pursed lips kissing the window thing he favours when making a point.Such is the mighty power of his whisper, so much more audible than the normal ebb and flow of his disappointed speech, that every race goer’s head turned to eyeball him.

I gave a stiff dead smile, cringed, and turned my best, dim, Lolly-like attention to the chocolate stand.He shook his head at the giddy commerce of it all. The thrill of the till, clanging shut on crisp Irish twenties (not village 20ps grudgingly counted out); the unexpected extra visits to the Cash & Carry; the sheer enterprise represented. He nodded a reproving nod at me and bounced off to tidy his bafflingly large birthday card racks, as if now jostling for Richard Branson’s place on The Rich List.
Witness to POM’s idea of self as successful entrepreneur, not washed-up weirdo with a penchant for driving ducks to Spain was not something I wanted to be.

I prowled around the tatty bit normally frequented by 10 year olds, where the Match Attax cards should be … but weren’t. POM has no idea of supplying to meet a demand, hence his unfathomable interest in the wrong sorts of cards, endless birthday ones. Profits lie instead in the greedy, shifting, desires of 10 year olds (and their desperate parents, eager for behaviour/treat leverage). Greasy cards shuffled fervently in grubby little hands, mini book-makers in the making, every one of them. We are all fluent in Italian midfielders.

Having made the effort to trudge across the road, and risk the conversational ambush of an encounter with POM, to be then denied my reason for being there was just outrageous.
“Still not in, national shortage,” POM said with something approaching pleasure in his voice. He’s moved on from locals, he hobnobs with race-goers now. “’ve been up since four,” he purred at one in a trilby, “No time for sleeping. Not in this game.”

Mrs POM, a study in defeat, was kept busy, the long minutes I was in there, debating the minutiae of a paper bill with a pensioner whose gloved hand was determined to remain triumphantly clasped round coppers. The paperboy – “he always walks on the grass!” – was being ripped to shreds.

It is a fearful thing the village Stores’n’Post Office being held afloat so arbitrarily, and by one who never sleeps. Post Office work, with its stingy pay off per “swipe,” brings something like £2.50 an hour. The many many greetings cards remain unsold, testament to a plan gone sour.
The Match Attax cards meanwhile might retail at a mere 40p a pack, but they disappear under the locust swarm of small children’s hands. Blink and they’ve gone. At the moment, they’re gone. And, with the imminent defection of the racers, if the national shortage continues, married to that capricious whim of fickle children whose interest in the cards will melt like butter in the sun the day his mis-judged double order comes in, then it could be Bye Bye Post Office.
Not for nothing did my boss call me Cassandra. Doomed ever to tell the truth but never to be heeded.

It’s a bit like musical chairs. Round of cuts: remove a chair: close a branch; take the big utilities from the Post Office: profits fall; remove a chair: close a branch.
We’ve survived the random chair removal so far, and our little sub-branch is still here. Match Attax could be the only thing standing between him and disaster. Feeling suddenly mean for laughing at his dreams, his misguidedly heavy investment in greetings cards, and being Queen of the Unnecessary Purchase, I grabbed indiscriminately at some over-priced rice to buy pro tem and scarpered.
“They’re on order,” he added wistfully, as the door clanged to.

2 years ago, it was Dr Who cards, another tense time with fluctuating availability. Then we had to stump out £1.50 for a mere 9 cards. I'm sure POM has a job lot out the back from when the demand plummeted.
Times change, and there’s nothing you can tell me about value for money.
Lolly is back to full prance and, I’m glad to report, the bill was small, meaning that it’s worth having a stern word with vets. I almost tipped her in my gratitude. Almost. Silly to give her any ideas.
For:
an 8 hour stay on the day of reckoning, including (shudder), shaving, draining, pus collection, leak-seepage management, keeping an eye on
a course of antibiotics
a new yellow squadgy lead
2 follow up appointments (admittedly brief, but one of them involving 2 vets)
I was charged ….… £35.08.
Even I couldn’t baulk at that.

Indeed I’ve been recommending them all week so their portals will soon be bursting with skinflints bearing maimed pets.